We are Loro Piana

Loro Piana have officially partnered with the NSPCC, and have pledged to fundraise and support the BNSPCC's mission - Everything we do protects children today and prevents abuse tomorrow, to transform society for every childhood.

On an average day, a child calls Childline every 25 seconds. They might want to talk about anything, from the pressure of school work, to domestic abuse, or suicidal thoughts. For the NSPCC to be there for children and run Childline for a day, it costs £30,000.

We, Loro Piana, have set the goal of fundraising £30,000 this year, to support One Unforgettable Day of Childline.

It takes a lot of courage for a child to contact Childline and open up about their feelings. But every one of them will find a listening ear, see a way forward and change their life for the better.